The circular economy as a new business model

Abstract

The objective of this research was based on evaluating the circular economy as a new business business model, through the implementation of a documentary-bibliographical methodology, where the Circular Economy is exposed as an economic model suitable for various processes, It is established that the circular economy, despite the threats present in its environment, creates opportunities that serve as an initiative to improve production processes and make them sustainable and at the same time sustainable. It was possible to establish as a conclusion that the CE model came to change organizational thinking, demonstrating that sustainability can go hand in hand with profitability, so that production costs are reduced and the life of the product is extended through use. efficient use of resources, achieving profitability, but not in the traditional way such as the linear economy, in addition, it is mentioned that the CE has the claim that the entire industry sector and society itself participate actively in the changes and challenges it offers this economic model, so that together they can establish strategies that are beneficial for each sector, for the environment and for society itself.

Keywords: circular economy, economic model, sustainability, sustainability, profitability.