Proposal for the design of a cycling route to develop tourist activities in an area of Ecuador

Authors

Keywords:

route, cycling, tourism, development

Abstract

The objective of this research is to propose the design of a cycling route for the development of tourist activities in an area of Ecuador specifically within the La Estacada and Villao precincts of the Pedro Carbo canton, Guayas. This through a hermeneutic and descriptive method, with statistical calculation applying a survey to the selected sample. Cycling is a tourist practice where you can enjoy the landscape and an experience that allows contact with the environment that makes it a motivation for tourists. Cycling tourism has become an interest for a large number of people and institutions that are promoting the use of bicycles as a sustainable means of transport, it is concluded that the population of the La Estacada and Villao enclosures shows that they dedicate themselves to their majority to agriculture assuming that tourism is foreign to their economy, but those surveyed understand the help that tourism offers to the development of their territory, which is why they agree to be part of the cycling route and thus add greater demand for circulation in their territories. Therefore, it is of great importance to consider that proposing a design of a cycling route within the La Estacada and Villao precincts of the Pedro Carbo canton, would improve the tourist development of the area, as well as the generation of new jobs and improvement of the economy in this sector.

Keywords: route, cycling, tourism, development.

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References

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Published

2023-07-10

How to Cite

Pita-Lino, E. A., Choez-Pesantes, M. S., Santos-Moreira, V. T., & Chango-Gorotiza, M. J. (2023). Proposal for the design of a cycling route to develop tourist activities in an area of Ecuador. Revista Científica Arbitrada De Investigación En Comunicación, Marketing Y Empresa REICOMUNICAR. ISSN 2737-6354., 6(12), 160-175. Retrieved from https://reicomunicar.org/index.php/reicomunicar/article/view/140