Tourism as an alternative for the local tourism development of the parish head of Puerto Cayo

Abstract

Tourism is one of the main economic sources of a country, so its development is important, it was determined that the problem of research lies in the lack of information and Marketing that can help promote local development, so The objective was to promote tourism as an alternative for the local development of the Puerto Cayo parish capital, so that empirical and mixed methods were applied, with techniques such as a survey that was carried out with 377 tourists, interviews with 10 owners of gastronomic establishments and observation. to obtain relevant information, which made it possible to know that Puerto Cayo has significant attractions for the area, in addition to hotel and gastronomic infrastructure, with a National demand that varies according to the season, inventorying 6 attractions, including 2 natural and 4 cultural, in the same way 10 gastronomic establishments, which provide seafood-based dishes, which have some complementary services in the establishments, however, there is a deficit in the gastronomic service and complementary attractions, so that the plan tourist development plans security strategies, raise awareness and update the attractions, determine a tourist profile and marketing plan, concluding that the site exists equipment and infrastructure for the tourist development of the town, through updating and use of Marketing, actions and strategies that help improve the tourist and economic activity of the site.

Keywords: Tourism, development, marketing, culture.