Social networks and business development, in the context of COVID-19
Keywords:
Social networks, digital transformation, social networks and companies, digital marketingAbstract
Currently, social networks constitute, without a doubt, one of the most indispensable tools in business development, a situation that has been evidenced in the last decade. In the context of COVID-19, digital media has been instrumental in preventing companies from succumbing to a deadly recession. Through the digital transformation, these companies have seen a competitive advantage in order to remain operational and continue to generate profitability. However, this pandemic has transformed the world mainly as we develop commerce, having its greatest impact on marketing, which had to be innovated in order to satisfy the needs of a society that had to be confined.
Keywords: Social networks, digital transformation, social networks and companies, digital marketing.
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