Business plan for enterprises that stimulate local development. Case: cocoa in Manabí, Ecuador.

Abstract

Given the current tensions of the pandemic and the need to stimulate the local economy, given the limitations in the transactions of products and people, it is decisive to promote local enterprises aimed at the consumption of healthy products, which are takeout food and that, at the same time, you can use the advantages of electronic commerce. In the case of the province of Manabí, Ecuador, there is a lack of creativity regarding the generation of enterprises, based on business plans that affect the improvement of the quality of life and generate sources of jobs directly. The university has played a central role in the formation of an entrepreneurial culture in students; as well as in the link with local governments for the development of enterprises in practice. The article analyzes the key aspects of a Business Plan for the production and marketing of cocoa Snacks, whose strength is the differentiated competitive advantages in terms of quality, which the cocoa production in Ecuador possesses.

Keywords: business plan, entrepreneurship, snacks.