Diseño y validación de una lista de cotejo para evaluar planes estratégicos de turismo experiencial

Claudia Alejandra Velázquez-García; Ciria Margarita Salazar-C.; Jorge Ricardo Vásquez-Sánchez

Authors

Velázquez-García Claudia Alejandra Universidad de Colima, Facultad de Mercadotecnia. Colima, México. https://orcid.org/0009-0000-6188-8726
Salazar-C. Ciria Margarita Universidad de Colima, Facultad de Mercadotecnia. Colima, México. https://orcid.org/0000-0001-8863-2309
Vásquez-Sánchez Jorge Ricardo Universidad de Colima, Facultad de Mercadotecnia. Colima, México. https://orcid.org/0000-0002-7653-475X

Keywords:

experiential tourism; strategic planning; instrument validation; psychometrics; sustainable development

Abstract

DOI: https://doi.org/10.46296/rc.v9i18.0449

ABSTRACT

Experiential tourism requires rigorous instruments to assess the quality of strategic planning. This study addresses this need through the design and validation of a checklist integrating substantive management criteria. The objective was to design and validate an instrument to evaluate strategic plans in experiential tourism, considering the dimensions of relevance, internal coherence, feasibility, innovation/differentiation, and sustainability. An instrumental descriptive design with a quantitative approach and complementary qualitative analysis was employed. Content validity was assessed through a panel of five experts selected based on academic and professional expertise, using the Score method (1–10 scale) and Aiken’s V coefficient, with values ≥ .70 considered acceptable. Results showed high levels of validity (mean Score = 9.44; Aiken’s V = .76), with sustainability (Score = 10; V = 1) and feasibility (Score = 9.95; V = .95) obtaining the highest agreement. Items related to company data and innovation were refined. The checklist demonstrates strong content validity and represents a robust instrument for evaluating strategic plans in experiential tourism.

Keywords: experiential tourism; strategic planning; instrument validation; psychometrics; sustainable development.

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