Communication strategies for higher education scenarios

Abstract

This paper reviews the role of communication strategies in higher education settings, with a focus on innovation and the development of communication skills. The research examines how digital tools, active methodologies, and the role of the teacher contribute to academic success by promoting effective communication. The integration of technologies such as online learning platforms and academic social networks is analyzed, highlighting their impact on the interaction between students and teachers. Through a comprehensive literature review, challenges such as digital divides and resistance to change, which limit the effectiveness of these innovations, are identified. Key pedagogical factors, such as project-based learning and collaboration, which strengthen students' communication skills, are also addressed. Finally, intercultural competences and information overload are discussed as additional challenges in an increasingly globalized and digitalized educational environment. This paper concludes that educational institutions must promote an academic culture where effective communication is seen as a central component of academic and professional success.

Keywords: Communication skills, educational innovation, higher education, communication strategies, educational technology.