Competitive strategies in tourist destinations: Keys to differentiating yourself in a globalized market
Keywords:
Competitive strategies in tourist destinations, tourism differentiation, competitive analysis, destination differentiation, sustainability analysisAbstract
DOI: https://doi.org/10.46296/rc.v8i16.0393
ABSTRACT
The general objective of this article is to design competitive strategies for key tourist destinations to differentiate themselves in a globalized destination market, enabling their sustainable differentiation. This article analyzes the strategies that can be implemented in a destination with high cultural and natural potential, but with limited competitiveness in the national and international tourism market. Using a qualitative methodology based on a bibliographic review, documentary analysis, direct observation extended to rural, coastal, and community areas, and interviews with key stakeholders, the destination's strengths, weaknesses, and opportunities are identified. The results indicate that the combination of cultural identity, sustainable tourism, technological innovation, and improved visitor experience constitutes a solid basis for strategic differentiation. It is concluded that, through integrated management between the public, private, and community sectors, the destination can consolidate itself as a benchmark for sustainable cultural and community tourism in the coastal region of Ecuador.
Keywords: Competitive strategies in tourist destinations, tourism differentiation, competitive analysis, destination differentiation, sustainability analysis.
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