Strategies for the Continuous Training of Tourism Personnel in San Lorenzo-Jipijapa

Abstract

DOI: https://doi.org/10.46296/rc.v8i16.0398

ABSTRACT

This article analyzes continuous training strategies for tourism personnel in the parish of San Lorenzo, Jipijapa, Ecuador, highlighting the importance of integrating new technologies and making use of smart infrastructures in destinations that seek to strengthen their position in the sector. The study arises from the need to enhance the skills of tourism workers, as technological innovation has become a key factor for ensuring sustainability and improving the competitiveness of localities with tourism potential. The research followed a quantitative approach, applying surveys to staff involved in tourism activities. This made it possible to assess their preparation in the use of digital tools, identify the main barriers to adopting technology, and explore alternatives to promote lifelong learning. The results show that, although there is a positive attitude toward digitalization, most workers lack specialized training in tourism applications and management systems. A limited integration of technologies in service delivery and the absence of structured training programs adapted to local needs were also identified. Nevertheless, there is strong interest in participating in training processes and collaborative learning spaces, which creates an opportunity to design continuous education plans tailored to San Lorenzo’s context. In conclusion, the adoption of technologies in emerging destinations such as San Lorenzo largely depends on the implementation of sustained educational strategies, the strengthening of an innovation-oriented culture, and collaboration among public, private, and community institutions, with the aim of positioning tourism as a driver of local development.

Keywords: Continuous training, Tourism, Staff, Customer service, Local development.