Vol. 9 No. 18 (2026): Revista Científica Arbitrada de Investigación en Comunicación, Marketing y Empresa REICOMUNICAR.

Artículos

• Local public policies in the entrepreneurial ecosystem of the city of Jipijapa

  Moreno-Ponce María Raquel, Celi-Mejia Samantha Nicole

  2-21

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• Financial education and its impact on credit card debt decisions among teachers at the “Juan Montalvo” Fiscomisional Educational Unit in Manta

  Macías-Mendoza Kelvin Josué, Zambrano-Loor Rita Mayda

  22-47

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• Public and citizen collaboration and innovation in the parish GADS of 24 de Mayo–Santa Ana

  Falcones-Meza Melani Yaneska, Ostaiza-Vera Paquita Crisbell, Solórzano-Alcivar Mercedes Elizabeth

  48-68

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• Interactive activities and their influence on the knowledge development of education teachers

  Gutiérrez-Espinoza María Rosario, Palacios-Dueñas Ana Katherine

  69-112

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• Adoption of artificial intelligence and dynamic innovation capabilities in banana SMEs in Manabí: A case study

  Vargas-Macias Luis David, Cano-Lucas Ariel Masyuver, Alcívar-Martínez Benigno Javier, Toala-Mendoza Susy Tatiana

  113-134

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• Cost accounting in the production efficiency of food and beverage companies in Guayaquil

  Vásquez-Bravo Evelyn Romina, Andrade-Amoroso Rolando Patricio

  151-174

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• High tax burden as an obstacle to growth, liquidity, and business competitiveness

  Chancay-Rosales Jessica Lorena, Urgilés-Vicuña Johnny Hernán

  175-199

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• Marketing strategy to strengthen tourism for local residents and organizers of religious festivals

  Iturralde-Gamboa Madeleine Paulette, Villa-Andrade Carolina

  200-219

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• Design and validation of a checklist to assess strategic plans for experiential tourism

  Velázquez-García Claudia Alejandra, Salazar-C. Ciria Margarita, Vásquez-Sánchez Jorge Ricardo

  220-237

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• Value chain for socialist handicraft products

  Loor-Zambrano Jeremy Ricardo, Zambrano-Giler Angel Ramón, Palacios-Zurita Wladimir Alexander

  238-261

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• The integration of didactic-technological resources and the teacher's contribution in higher education

  Bernal-Álava Ángel Fortunato, Zambrano-Santos Robert Olmedo, Muñoz-Chavarría Yerson José, Muñoz-Chavarría Yandri German

  262-280

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• The influence of using the digital tool Wordwall on student motivation to learn English

  Zambrano-Rodriguez Luisa Bernardita, Castro-Morales Kelly Domenica, Bernal-Álava Ángel Fortunato, Burbano-Intriago Yissel Elizabeth

  281-298

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• Didactic strategies for strengthening meaningful learning of English as a foreign language

  Azúa-San Lucas Christian Michael, San Lucas-Marcillo Shirley Marianela, Bernal-Álava Ángel Fortunato, Burbano-Intriago Yissel Elizabeth

  299-333

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• Listening competence and the strengthening of students' English language skills

  Burbano-Intriago Yissel Elizabeth, Bernal-Álava Ángel Fortunato, Ayoví-Bernal Michael Jordán

  334-348

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• Diagnosis of Reading Comprehension Levels in First-Year Computer Science Students at the Escuela Superior Politécnica Agropecuaria de Manabí

  Intriago-Cedeño José Guillermo, González-Zambrano Rosa Victoria, Murillo-Loor María Dolores, Macías-Loor Miguel Ángel

  349-366

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