Vol. 7 No. 14 (2024): Revista Científica Arbitrada de Investigación en Comunicación, Marketing y Empresa REICOMUNICAR.

Artículos

• Navegando por el Cambio Digital y Social: Perspectivas sobre el Comportamiento del Consumidor

  Cazorla-Milla Asli

  2-18

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• Evaluation and analysis of financial tools in microenterprises

  Palomeque-Jaramillo Jean Michel, Izquierdo-Vera René Mauricio, Vintimilla-Orellana Daniel Alberto, Palomeque-Solano María Eugenia

  19-31

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• Taxpayer tax culture and its impact on tax policies

  Orellana-Intriago María Fernanda, Suriaga-Sánchez Marco Antonio, Orellana-Intriago Fernando Rodolfo, Sánchez-Manzaba Solanda Esmeralda

  32-46

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• Sanitary crisis and its incidence in the management of microcredits of Pichincha Bank. Portoviejo Agency

  Moreno-Mejía Galo Andrés, Amén-Carreño José Guillermo

  47-65

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• Human talent management and its impact on the training and training of staff in the Municipal GAD Puerto López

  Mojarrango-Castaño Gilbert Alexander, Silva-Gorozabel Jhon Jairo

  66-84

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• Hypertextuality and Information Consumption in the Digital Audiences of a Cultural Institution

  Orrala-Soriano Wilfrido German, Cortez-Clavijo Paola Elizabeth, Orrala-Soriano Lilibeth

  85-108

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• Online Education: an alternative for entering universities

  Ormaza-Cevallos Miguel Giancarlo, Lozano-Jaramillo Gustavo Alberto, Pico-Macías Malena Elizabeth

  109-123

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• Implementation of a wireless network for the Simón Bolívar Higher Technological Institute that allows controlled navigation by time ranges

  Quishpi-Lucero Juan Diego, Méndez-Guano Carlos Leonid, Salvatierra-Zambrano Henrry Makc

  124-138

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• Impact of the application of business intelligence (BI) in the identification of student dropouts in pre-professional practic

  Valencia-Castillo Norma Alexandra, Santillán-Frutuoso Helen del Rocío, Vargas-Alejandro Ronny Erick, Soledispa-Camba George Franklin

  139-157

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• Academy Skills: Keys to university and professional success

  Olivero-Sánchez Félix Rafael, Navas-Montes Yonaiker del Mar

  158-174

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• Pedagogy and artificial intelligence, a perspective from the context of the teachers of the Nikola Tesla Educational Unit of Guayaquil

  Cadena-Madrid Pamela, Flores-Quinde Jonathan

  175-192

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• Project Management in the Development of Soft Skills in Higher Education Students

  Yoon-García Na Gyun, Solórzano-Álava Wilter Leonel , Moreira-Cantos Pedro Steven

  193-207

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• The link with society and the socioeconomic level of Aso. AGROVIDA y PALMITAL

  Pincay-Mendoza Yhonny Alberto, Choez-Suárez Danna Odalis, Delgado-Giler Julissa Lizbeth, Catucuago-Quilo Ronny Dennis

  208-219

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• Regulation of commercial acts and their legal concept

  Orellana-Intriago Fernando Rodolfo, Orellana-Intriago María Fernanda

  220-234

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• Design of a tourist route as a contribution to the local development of the Montecristi canton. Playa San José – Montecristi - La Pila route

  León-Lara Germán, Rosales-Piguave Génesis

  235-255

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• Tourism as an alternative for the local tourism development of the parish head of Puerto Cayo

  Cali-Rivera Marcos Antonio, Chilán-Choez Angie Elizabeth

  256-268

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• Mobbing and its relationship with work stress in workers of the local educational management unit of the province of Chumbivilcas, Cusco – 2022

  Araujo-Vega Arturo, Chalco-Vargas Fredy Toribio

  269-288

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• External school experiences in the face of multiple intelligences in students of the Primary Educational Institution N° 56004 Japam, Sicuani-Cusco, 2022

  Rodríguez-Choque Verónica, Ortiz-Cansaya Segundo

  289-306

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• Management of teaching-learning strategies for the outstanding achievement of teacher performance evaluation rubrics at Primary Educational Institution No. 57002, Sicuani, Cusco-2022

  Rodríguez-Choque Juana Maritza, Ochatoma-Paravicino Felix Cristobal

  307-331

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• Strategic Planning in the Development of Public and Private Enterprises

  Parrales-Poveda María Leonor, Calle-García Jonás Sneider, Arteaga-Velepucha Gregory Stalin, Ortiz-Alarcón Jorge Carlos

  332-348

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• Contribution of Psychology to the development of the tourism and business sector in Manabí-Ecuador

  Moreira-Cantos Pedro Steven, Cantos-Figueroa Mariana de Lourdes, Yoon-García Na Gyun

  349-363

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• The tourism industry in Ecuador after the coronavirus 2019 pandemic (COVID-2019)

  León-Lara Germán Francisco, Cali-Rivera Marco Antonio, Pinargote-Vélez Héctor Simón

  364-381

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• Marketing strategies as a promotional tool for the tourist facilities center of the Joa commune

  Rosero-Alcívar Juan Gabriel, Baque-Anzules Fernanda Romina

  382-397

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• Corn storage and income in the agricultural association 27 de Junio of the Parish of La América

  Zea-Barahona Carlos Artemidoro, Macias-Villacreses Tania Lisbeth, Moreno-Ponce María Raquel, Parrales-García Néstor Raúl

  398-418

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• List of dental care services offered and adaptations to the Covid-19 pandemic, Arequipa 2023

  Hernández-Janampa Víctor Raúl

  419-438

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• Tourist influx on San Lorenzo beach, Salinas canton: Challenges and opportunities for sustainable development

  Hernández-Drouet Scarlette Valentina

  439-446

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• Ferrous sulfate and its effectiveness in the treatment of anemia in pregnant women Chucuito health network 2023

  Chambilla-Mandamiento Marleni, Fernández-Macedo Sandra Alejandra

  447-466

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• Development of environmental management strategies for the conservation of the Machalilla National Park

  Campozano-Chiquito Gina Ximena, Chiquito-Tigua Gloria Pascuala, Mora-Pin Gabriela Stefanía

  467-483

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• Strategic management of human talent: A fundamental pillar in health institutions in Ambato, Ecuador

  Frías-Pérez Edisson Andrés

  484-495

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• Importance of the enography of the San Miguel de Chade de Manabí site

  Santos-Moreira Vanessa Teresa, Cevallos-Mite Keyla Michelle, Morales-Ayón Irving Armando

  496-512

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• Social intervention through tourism: innovative approaches for labor reintegration

  Marcillo-Alcívar María José, Muñiz-García John Alfredo, Cañarte-Reyes Katy Mónica

  513-528

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• The Significance of Developing Water Skills for Midshipmen in Their Naval Officer Training

  Chavarría-Calderón Ricardo Antonio

  529-544

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• Need for Pet Friendly hotels in the Puerto López canton: case study hotel Tuzco Lodge

  Pita-Lino Alexandra Elsy, Gaviria-Tigua Aldo Gabriel, Morales-Ayón Irving Armando

  545-562

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• Digital tourism promotion of Comuna Joa, Jipijapa

  Gallardo-Dueñas Diana Patricia, Lino-Solís Nicole Stefanía

  563-579

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• Business plan for the integration of a hybrid tourism product in Jipijapa

  Gallardo-Dueñas Diana Patricia, Zambrano-Zambrano Kelly Yaritza

  580-597

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• Application of a Strategy Guide to Stimulate Language in Children Aged 2 to 3 Years

  Cartagena-Muñoz Mariuxi, Vargas-Merino María Fernanda, Alarcón-Coloma Gardenia

  598-612

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• Ethical and privacy challenges in the implementation of artificial intelligence in higher education

  Amén-Mora Paul, Zavala-Baque Diana Lisseth, Moran-Lozano Noe Salomón, Intriago-Terán Ana Belén

  613-628

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• Influence of psychosocial factors in the context of a pandemic on the work performance of an O & M energy company - 2021

  Ysmodes-Rengifo Sally Pamela, López-Kohler José Raúl

  629-647

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• Research culture in students of the education career

  Rincón-Zambrano Rodrigo Alexander, Solórzano-Álava Wilter Leonel, Zavala-Baque Diana Lisseth, Morán-Lozano Noe Salomón

  648-663

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• Motivation and Its Impact on Human Talent Performance in the Administrative Area of the Alfredo Noboa Montenegro Provincial Teaching Hospital, Guaranda

  Soliz-Pazos Paola Maribel, Cejas-Martínez Magda Francisca

  664-675

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• Big Data Analysis in Information Technology

  Bermúdez-Quimis Neptalí Cristóbal

  676-682

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• Impact on the principle of variety presumption due to the presentation of adulterated information in state constructions 2022

  Sotelo-Vargas Dennis Lizandro, Chalco-Vargas Fredy Toribio

  683-703

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• Design of product processes in the ecuadorian agricultural sector

  Zaruma-Pincay Margarita Elena, Hernández-Yépez Odalis Michelle, Vera-Flores Gladys Edith

  704-719

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• Accreditation of dental mechanics: The transition from being a craft activity to being recognized as a technological career

  Chamorro-Espinosa María José, Burbano-Alarcón Mauricio

  720-740

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• Null legal act and its extinctive prescription period as affectation of the right to effective jurisdictional protection

  Camargo-Quiroga Alberto Miguel

  741-755

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• Promotion of sustainable tourism that ensures the long-term conservation of La Planchada waterfall in the 24 de Mayo canton

  Chilán-Quimis Douglas Hernán, Parrales-Zambrano Leonella Julisa, Tigua-Anzules Víctor Eduardo

  756-770

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• Gastronomic resources of the Membrillal parish. Identification within the local and provincial culture

  Moreira-Cañarte Cristhian Yamir, Cañarte-Quimis Luz Teresa, Cañarte-Cañarte Melissa Iveth, Reyes-Barcia Dory Magaly

  771-785

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• Critical analysis of the discourse on femicide and gender-based violence within the framework of the Organic Law on Communication

  Intriago Ernesto, Casanova Jean Pierre, Cedeño-Bravo Mario Junior, García-Veloz Marcia Verónica

  786-806

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• The Principle of Necessary Imputation in Corruption Crimes by Public Officials in the Jurisdiction of Apurimac, 2022–2023

  Quispe-Huanca Edison

  807-822

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• Analysis of usurpation or conflicts in the family internal context, case studies in the property disputes – Challhuahucho, Apurimac 2019

  Holguino-Huamanquispe Hernán Cesar

  823-845

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• Effective management and governance auditing

  Collay-Yanchaliquin Marcelo Hernán, Chiriboga-Mendoza Marola Mariel, Santana-Castro Luis Alberto

  846-852

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• Teacher competencies in the learning of the training of students in the health sector of the Central University of Ecuador

  Cazares-Cadena Baiter Renan, León-Lincango Kennya Tamara, Rivera-Paspuel Christian Paul, Hernández-Baquero Deysi Marilú

  853-870

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• Gamification tools for teaching mathematics in Higher Education: A systematic review

  Cárdenas-Jarrín Andrea Paola, Montalván-Salinas José Antonio, Salmerón-Moreira Yinis Magdalia, Potes-Duque Wilson Nelson, López-Vallejo Pedro Wladimir

  871-881

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• Recommendation Index Net Promoter Score (NPS) in diesel injection laboratories in the Quevedo canton

  Malavé-Gómez Andrea Mariel, Moreno-Riquero Víctor Fabricio, Moreno-Riquero Cristhian Andrés, Lopezdominguez-Rivas Sol David

  882-903

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• Analysis of the Teaching-Learning Methodology of Teachers in Intercultural Bilingual Institutions

  Ferruzola-Rodríguez Valeria Fernanda, Zambrano-Bravo Rosa Silvia

  904-933

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• Operational audit applied to the Social Attendance department of the Decentralized Autonomous Government of the canton of Junín

  Moreira-Vera Shirley Nidia, Zambrano-Cedeño Jessica Mariela

  934-956

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• Artificial intelligence in the context of higher education

  Guevara-Moreira Luis Fernando, Benites-Proaño Marjorie Xiomara, Meza-Herrera Alexandra Piedad, Lino-Casquete Rosa Mariana

  957-971

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